What’s That?

Daniel Carlsten

A wordless picture book that challenges your perception and imagination!

What’s That? is wordless picture book of animals hidden under cloth, like objects in a museum. It is an exercise in looking at something, focusing and really seeing what is standing in front of you – even if it is barely visible. The sense of outsmarting the illustration gives the young reader a sense of joy and triumph. On the last spread, all the animals are revealed, so the reader can see if they were right. However, the animals have fallen asleep while waiting for the reader to reach the end…
This is the first in a planned series of pictures books on the same idea, but with other categories of hidden things such as vehicles, food, buildings, dinosaurs, kitchen utensils etc.

Daniel Carlsten is a Swedish illustrator, designer and art director. Between 2004-2009 he was an art director at Acne. Since then he works internationally as a freelance creator with clients such as Herman Miller, Svenskt Tenn, Rimowa, Le Bon Marché, Van Cleef & Arpels and Steidl Verlag. He is represented in the permanent collections at the National Museum in Stockholm and the Rööhska Design Museum in Gothenburg. He received the Swedish Book Art Award in 2012.