What Do You See?

Simona Badiali

There are no wrong answers…

Half artist’s notebook, half visual magic trick, this extraordinary book challenges us to do one of the hardest things in the world: truly look.

Drawing inspiration from the teachings of Bruno Munari, Simona Badiali reminds us that there are no such things as “empty pages”, only spaces waiting for an idea. With a recurring question, “what do you see?”, the book invites readers to question first impressions. Is it a roof? A floor? Or perhaps the hidden home of an invisible creature?

Through a playful journey of subtraction and discovery, readers learn that a wall can become the beginning of a horizon and that navigating the world does not require a compass, but the ability to imagine something more. That “something” is the reader’s own creative gaze, completing the book through imagination and participation.

An endless game for readers of all ages: younger children will delight in spotting hidden shapes, while older readers will rediscover the beauty of simplicity, observation, and lateral thinking.

A joyful celebration of imagination in its purest form.